In partnership with

Micron makes memory chips. The memory needed for AI data centers is much harder to manufacture than regular memory chips, which means the company can only make so much of it. Every AI chip they produce means fewer chips for phones and computers, creating shortages everywhere. Micron has already sold everything it can produce through the end of 2026 at locked-in prices, not the usual fluctuating market prices. The company makes its chips more efficiently than competitors and they use less power, which matters when you're running massive data centers. Wall Street is valuing Micron like the good times will end soon, pricing the stock at only 9 times what it will earn next year. But the factories competitors are building won't be ready until late 2027 at the earliest, which means high prices and fat profit margins could last much longer than the market expects.

I.

Only three companies make almost all the memory chips in the world: Micron, Samsung, and SK Hynix. Building a new factory costs billions of dollars and takes two years from breaking ground to actually producing chips. This setup has always created wild swings in the industry. When prices are high, everyone builds more factories. When all those factories come online at once, there's too much supply and prices crash.

What's different now is the type of memory AI needs. These chips stack 12 to 16 layers of memory on top of each other, like a vertical tower. Making one gigabyte of these AI memory chips takes three times as much factory space as making regular memory. This isn't a temporary problem they can engineer away. It's just how the chips are built.

The big tech companies building AI data centers aren't buying this memory the usual way. Normally, memory gets bought and sold on open markets where prices change constantly. Now, companies like Nvidia are locking in supply years in advance with contracts that spell out exactly how much they'll buy and what they'll pay. Micron announced its entire AI memory production is sold out through the end of 2026 under these kinds of contracts.

Micron also has a technology advantage. The company's newest manufacturing process, called 1-gamma, will make most of their chips in the second half of 2026. This process is a full generation ahead of what Samsung and SK Hynix can do right now. In the memory business, being one generation ahead means your costs are lower. When the market is tight and prices are high anyway, that cost advantage turns into bigger profit margins.

Why AI Isn’t Replacing Affiliate Marketing After All

“AI will make affiliate marketing irrelevant.”

Our new research shows the opposite.

Levanta surveyed 1,000 US consumers to understand how AI is influencing the buying journey. The findings reveal a clear pattern: shoppers use AI tools to explore options, but they continue to rely on human-driven content before making a purchase.

Here is what the data shows:

  • Less than 10% of shoppers click AI-recommended links

  • Nearly 87% discover products on social platforms or blogs before purchasing on marketplaces

  • Review sites rank higher in trust than AI assistants

II.

Here's the key constraint: when Micron builds AI memory chips, they can't simultaneously use that same factory space to build regular memory for phones and laptops. The factory space is fixed. Industry-wide, total factory capacity grows about 10 to 15 percent per year. Meanwhile, demand for AI memory is growing way faster than that. This creates a math problem that doesn't solve itself quickly.

Micron is spending $20 billion this year on factories and equipment, up 70 percent from last year. That money is going toward AI memory production in Singapore, Taiwan, and Japan, plus new factories in Idaho that will start making chips in mid-2027. But here's what matters: factories that break ground in 2026 can't help with 2026 supply. The industry is trying to fill 2026 orders with factories they started planning in 2023 and 2024, before AI took off like this.

The economics have changed. Memory companies used to compete mostly on price. When there was too much supply, they'd accept razor-thin profits just to keep factories running. Now they're competing on power efficiency and guaranteed supply. An AI memory chip that uses 20 percent less electricity is worth real money to someone building a data center that will burn through megawatts of power for years. Micron's current AI memory chips use about 30 percent less power than competitors' chips. That's not marketing. That's a measured difference that translates to lower electricity bills at scale.

The contracts reflect this shift. Micron says it's signing multi-year deals with better terms than the old-style memory contracts. The details are private, but the message is clear: customers are paying up for guaranteed supply, not just shopping for the cheapest price. This changes how prices work. Instead of wild swings based on monthly supply and demand, you get steadier pricing based on longer-term agreements.

The shortage isn't just AI memory. When manufacturers shift factory space toward AI chips, regular memory gets tighter too. Standard memory chip prices jumped 172 percent last year. That's not because phones suddenly need more memory. It's because there's less factory space making phone memory when everyone's prioritizing AI. Micron makes money on both sides: high-margin AI chip sales and better pricing on everything else they make.

III.

Wall Street is pricing Micron at about 9 times next year's earnings. That's cheap for a tech company. It's even cheap for a cyclical chip company. This valuation says the market expects profits to fall hard and soon, probably back toward the terrible margins memory companies usually see when supply gets loose.

But the market might be missing the timeline. Memory factories are massive capital projects that don't happen fast. From breaking ground to first chips takes 18 to 24 months, then several more months to ramp up volume and quality. Micron's new Idaho factory won't reach full production until the second half of 2027. The New York factory won't make chips until 2030. Competitors face the same timelines.

This means at least 18 more months of tight supply using only existing factories. During that time, margins stay high. The market seems to be treating 2026 earnings as a peak that's about to roll over. But if contracts extend through 2027 and into 2028 with pricing that reflects tight supply, margins don't collapse when new factories open. They compress gradually as new supply comes online against demand that's already locked in.

There's a second piece the market might be undervaluing. Micron's technology lead and power efficiency aren't temporary advantages. Data centers buying memory at massive scale care intensely about power consumption because electricity is a huge part of running these facilities. A memory chip that draws 20 percent less power over a deployment measured in millions of chips adds up to serious cost savings. This creates pricing power that lasts even after supply loosens up, because the product is genuinely better on a metric that matters.

IV.

The tight supply creates ripple effects. Phone and PC makers are paying more for memory as supply shifts toward data centers. If memory prices stay high, device makers either raise prices, put less memory in their products, or accept lower profits. All three options slow down sales in ways that feed back into the industry.

Smaller markets like automotive and industrial applications face worse problems. These industries need specific memory types with reliability certifications, but they can't outbid hyperscale cloud companies for supply. As manufacturers focus on high-margin AI sales, these smaller customers face longer wait times and allocation limits.

The capital spending creates some risk. Micron is committing $20 billion this year, which requires strong cash flow to fund. The company generated $3.9 billion in free cash flow last quarter even with heavy spending, but that depends on current profit margins staying strong. If margins fall faster than expected, the gap between capital commitments and cash generation tightens.

The geopolitical setup favors Micron. The US government banned HBM sales to China, which splits the market geographically. Micron is the only US-based memory maker, which appeals to Western cloud companies worried about supply chain security. The company got over $6 billion in CHIPS Act funding for US manufacturing expansion. This government support reduces capital risk but ties the company's future to policy stability.

The market is pricing in a scenario where AI infrastructure spending collapses. But the mechanics of the capacity constraint and the contracts extending through 2026 into 2027 suggest more realistic scenarios involve spending that continues strong or moderates but stays well above historical levels. Either way, Micron's profits stay elevated longer than current stock price implies.

Keep pace with your calendar

Dictate investor updates, board notes, and daily rundowns and get final-draft writing you can paste immediately. Wispr Flow preserves nuance and uses voice snippets for repeatable founder comms. Try Wispr Flow for founders.

V.

Samsung is the biggest risk. They have the largest manufacturing scale in the industry and enough money to flood the market with capacity if they decide market share matters more than margins. Samsung has done this before, running factories at break-even or losses during downturns just to keep utilization up. If Samsung goes this route before Micron's new factories open, pricing power disappears faster than contracts suggest.

Technical execution matters. Micron's next-generation AI memory chips are scheduled to ramp up in mid-2026 using new manufacturing processes and advanced packaging. Making these chips means stacking 16 layers of memory with thousands of tiny vertical connections, then combining that stack with a base chip made using a completely different process. Problems at any step hurt revenue and margins. The transition is complex, though Micron's track record suggests they can execute.

Demand could weaken. The analysis assumes AI infrastructure spending stays strong enough to absorb all available AI memory supply. But if AI gets dramatically more efficient through software improvements, or if the economic returns on AI disappoint, infrastructure spending could slow quickly. Big language models and AI training are still experiments with uncertain payoffs. If the major tech companies decide they've overbuilt relative to actual revenue opportunities, they'll pause spending, which removes the floor under memory pricing.

The memory industry's boom-bust cycle exists for real reasons. When margins expand, money floods into new factories. When factories open, pricing collapses. The current environment might have changed the timing and intensity, but it hasn't eliminated the basic pattern. Eventually, new capacity will exceed demand growth and prices will adjust. The question is when and how severe compared to past cycles.

VI.

The core advantage is mathematical. AI memory chips consume three times the factory space of regular memory. This means supply stays tight even if total demand stays flat. The mechanism extends pricing power across all memory products for years, not quarters, backed by contract structures that reduce volatility compared to historical spot pricing.

Micron's profit surge comes from both direct AI memory sales at high margins and tighter pricing across all their memory products as the market rebalances. Whether these margins last depends less on AI infrastructure spending staying at current levels and more on whether total factory capacity from all manufacturers stays insufficient to serve both AI and regular memory markets through 2027.

Wall Street's valuation assumes a cyclical peak about to crash. This might underweight how structural the current constraints are. If tight supply persists through 2027 based on factory construction schedules, current margins are less unusual than history suggests. The relevant timeframe is now through mid-2027 when Micron's Idaho factory reaches volume production. During this window, the math favors sustained margins well above historical averages, especially if multi-year contracts provide visibility into 2028.

The memory industry hasn't eliminated cycles. It has changed the frequency and severity through a structural reallocation of factory space that keeps supply tight while new capacity slowly accumulates. The market is pricing in substantial uncertainty. The structural mechanics suggest that uncertainty might be tilted toward profits lasting longer rather than crashing sooner.

This analysis is for educational purposes. It does not constitute investment advice or a recommendation to buy or sell any security. Investors should conduct their own due diligence and consult financial advisors.

Keep Reading

No posts found